Fast moving consumer goods is the talk of the town. FMCG industry is the most wide spread industry of the world, that deals with the production, packaging, distribution and marketing of consumer goods like stationery, glassware, paper products, household products, plastic goods, food and dairy products including packaged food products, consumer electronics, hardware and sanitary products, and many more
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Some of the very reputed FMCG companies like Coca Cola, Britannia, Pepsi, L’Oreal, Nestle, etc. Has look upon information technology as a mandatory business booster and applied it to make things easy for them as well as customers. The decision makers of FMCG industries have understood that involving information technology is a wise decision to stay ahead of their competitors. The major challenges that FMCGs face are expanding product portfolio, managing Stock keeping units, tracking field employees, managing supply chains and distribution channels, human resource department management including daily wages and payroll, meet distinct requirement of customers, employees reporting, ensuring compliance with changing market trends, get real time access to competitors activities,
ERP software : An enterprise resource planner is what an FMCG desperately needs. An ERP system helps manage inventory system, keep track of stock records, manage multiple orders, accounting transactions,
Sales Force Automation : With FMCGs spread over large geography, sales are conducted by different stores located in different areas. It is thus a nightmare for sales and marketing guys to consolidate the things.
Mobile apps : The major concern of FMCGs is to create a brand value for consumers by serving them at the right time and right place. This is where Mobility solutions comes into existence.
CRM : Another miracle of Information Technology for FMCGs is Customer Relationship Management and believe me industry leaders love CRM. Reason being, CRM help retain valuable customers and in case of FMCG CRM is practiced at retailer’s or distributor levels.
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Some of the very reputed FMCG companies like Coca Cola, Britannia, Pepsi, L’Oreal, Nestle, etc. Has look upon information technology as a mandatory business booster and applied it to make things easy for them as well as customers. The decision makers of FMCG industries have understood that involving information technology is a wise decision to stay ahead of their competitors. The major challenges that FMCGs face are expanding product portfolio, managing Stock keeping units, tracking field employees, managing supply chains and distribution channels, human resource department management including daily wages and payroll, meet distinct requirement of customers, employees reporting, ensuring compliance with changing market trends, get real time access to competitors activities,
ERP software : An enterprise resource planner is what an FMCG desperately needs. An ERP system helps manage inventory system, keep track of stock records, manage multiple orders, accounting transactions,
Sales Force Automation : With FMCGs spread over large geography, sales are conducted by different stores located in different areas. It is thus a nightmare for sales and marketing guys to consolidate the things.
Mobile apps : The major concern of FMCGs is to create a brand value for consumers by serving them at the right time and right place. This is where Mobility solutions comes into existence.
CRM : Another miracle of Information Technology for FMCGs is Customer Relationship Management and believe me industry leaders love CRM. Reason being, CRM help retain valuable customers and in case of FMCG CRM is practiced at retailer’s or distributor levels.
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