Now 2018 progresses, the Digital Marketing landscape that encompasses Search Engine Optimization Social Media, Pay Per Clicks, PC, Content Marketing & more is witnessing a dramatic shift – which businesses can no longer ignore.
There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
Artificial Intelligence : AI (artificial intelligence) is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions) and self-correction. Particular applications of AI include expert systems, speech recognition and machine vision.
Programmatic : “Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.
Why does programmatic advertising matter? Efficiency. Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be expensive and unreliable. Programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible. Humans get sick, need to sleep and come to work hungover. Machines do not.
Personalization : Personalization or personalized content has become a major aspect of marketing and will be vital as 2018 progresses to ensure customer delight. It delivers a unique experience to customers based on their choices and preferences and is considered a better option than “one-size-fits-all” marketing.
Influencer Marketing “Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market…. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.”
Social Messaging Apps Think social messaging apps are just for sending emojis to your friends?
Consider these numbers:1.3 billion monthly users are active on Facebook Messenger,
2 billion messages are sent between people and businesses on Facebook Messenger every month
WhatsApp has 1.3 billion monthly active users
Visual Search : Visual search is a new type of search engine and can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results.
Not surprisingly, Pinterest has jumped on the visual search bandwagon – they’ve raised $150 million in venture funding at a $12.3 billion valuation to focus their efforts on visual search. They came out with Lens, a new visual search tool that allows users to snap a photo of an item to find out where to buy it online, search for similar products, or view pinboards of related items.
Google Lens is a visual search engine by Google, which recognizes objects, landmarks and other things visually through a camera app (currently only available on Pixel phones).If you take a photo,
Voice Search : In today’s digital era, it is possible to answer almost all questions through search engines. While people can get comprehensive information easily, they don’t always have the patience to read through several paragraphs to fetch information. Voice search plays an important role in providing all the relevant information through audio content.
Social Media Stories : With the growing popularity of social media “stories,” it is important for marketers to consider this format in their digital marketing strategy. Savvy marketers can make use of live video,
Conclusion
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