It’s well known that social media is a marketing channel which many ecommerce brands have already utilized effectively to skyrocket their stores growth, so we’ve created this article to provide you with some tips & tricks to help you find that same level of success. Whether you plan to use Facebook, Instagram, or Snapchat to grow your business, we’ve got you covered. Let’s go!
Create a Social Media Marketing Plan?
This sentiment is especially true when you’re marketing your ecommerce business. We mentioned above that there are a plethora of ecommerce brands who have already established themselves, so it won’t be easy to make your store stand out from the crowd.
If you want to maximize your chances for success, it’s critical that you create a social media marketing plan.
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We constantly hear stories of huge marketing campaigns from go-to brands like Coca Cola or Bud Light. Whether it’s a viral Super Bowl commercial or influencer marketing campaign involving A-list celebrities, every marketer can’t help but take note from the greats.
However, not every brand has $4 million to shell out on a 30-second ad.
That’s why social media has become the “great equalizer” for marketers. With platforms like Facebook, Twitter and Instagram, you don’t need millions of dollars to run a successful marketing campaign. You just have to be creative and know your audience.
It’s no longer just about the size of your budget. Now it’s all about how you spend those marketing dollars. Even brands that do have millions to spend have turned to social media to get more bang for their buck.
Social Media Marketing Plan:
Step 1: Determine Your Objectives
The strategies you'll see in the sections below will help, and Facebook advertising can actually be a money-saver (if you do it right and consider the time you're spending).
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But even so, know what you're getting into, and know what you want to get out.
What do you want to get out of social media?
And the answer can't just be "I'm on Social Media because I'm supposed to be."
Main objectives:
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