These devices fall within a concept called the Internet of Things (IoT). Fundamentally, IoT
is the notion that any device that can be powered on or off can also be connected to the internet.
IoT also refers to the intricate, expansive web of connectivity between all electronic objects
and their users. To better illustrate IoT, Forbes used the example of an alarm clock going off
in the morning. Not only could this clock wake up a person, but it could also alert the coffee
maker in the kitchen to begin brewing a fresh pot.
By tracking past interests, purchases, level of buying intent, and overall engagement, even
anonymous prospects who have visited your website can be retargeted based on their location,
industry, company size, targeted list, or behaviors. The result is better performing ads, stronger ROI
from your advertising spend, and the ability to nurture customers with a consistent, crosschannel
experience. Re targeting works only when businesses are able to successfully track who visits their sites and how they got there. With a platform like Market Ad Bridge, marketers integrate a greater
amount of data into retargeting efforts for both anonymous and known site visitors. For anonymous
visitors, those that the company has no contact information or concrete names, marketers can
send messages based on IP address location, industry, product interest, buying intent, and
much more. For known visitors, previous levels of engagement, current buyer stage in the customer
life cycle, and specific needs based on company profiles are incorporated into targeted ads.
Your audience expects an increasingly personalized experience online. By tracking how customers
engage with your brand across multiple channels, using a marketing automation or a rationalization tool, you can serve your audience with personalized ads on multiple channels: such as additional
websites visited and social. This activity is called re targeting.
By tracking past interests, purchases, level of buying intent, and overall engagement, even anonymous prospects who have visited your website can be re targeted based on their location,
industry, company size, targeted list, or behaviors. The result is better performing ads, stronger ROI
from your advertising spend, and the ability to nurture customers with a consistent, cross channel
experience. Re targeting works only when businesses are able to successfully track who visits their sites and how they got there. With a platform like Market Ad Bridge, marketers integrate a greater
amount of data into re targeting efforts for both anonymous and known site visitors. For anonymous
visitors, those that the company has no contact information or concrete names, marketers can send messages based on IP address location, industry, product interest, buying intent, and much more. For known visitors, previous levels of engagement, current buyer stage in the customer life cycle, and specific needs based on company profiles are incorporated into targeted ads.
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