social media can provide you with more exposure and brand awareness than any other traditional marketing tool out there. Some of the most popular platforms have become such an integral part of our lives that we are willingly telling the world about our needs, preferences, problems, and burning desires.
Newly Startup know very well how to benefit from the huge amount of data that users generate in real time. Sure, the numbers are overwhelming – everyday, people send over 500 million Tweets, upload 95 million photos and videos on Instagram, and like 4.5 billion posts on Facebook. But, behind this mammoth amount of information, there are valuable insights about your customers: who they are, what they like, and what they are willing to pay for.
Social media has made it easier for brands to eavesdrop on the conversations their customers are having and take part in the discussion. Social networks can also help you gather information about your audience and create better marketing messages that fit their profile.
So, there’s no question that social media can benefit your business greatly.
What is Social Media Marketing Or (SMO)?
Just think you are taking your first Criket kit. You are given the equipment without being told what each item is, how it works, and why you need it.
The same stays true for getting started with social media marketing without understanding what it is or how it works.
According to Wikipedia, social media marketing refers to the use of social networks to promote a product or service.
That’s a rather broad and superficial definition, don’t you think?
Let me take a swing at it.
For me, social media marketing refers to the use of social media platforms to identify and connect with key audiences in a meaningful way.
your goal is to increase brand awareness, generate leads, and promote your products or services. But, you can’t do that without building meaningful relationships with your network first.
Advantage of Social Media Marketing?
Social media has become such a most vital part of a brand’s marketing efforts, that over 94% of marketers are using it.
Unfortunately, not all businesses seem to understand the benefits social media can bring. Recent studies show that about 50% of small businesses aren’t using social media marketing to promote their products/services.
That’s huge.
More than that, 25% of those businesses say that they don’t even plan to use social media in the future.
Apparently, there is a big gap between those who understand the value social media can bring and those who still see it as a passing trend.
one of the few businesses that struggle to see the value of social media marketing, here are some benefits to consider:
Brand Recognition: Consumers tend to buy from the brands that they recognize. Social media can get your business in front of the right people and entice them to engage with your brand even when they aren’t ready to make a purchase.
Humanizing Your Brand: Social media makes it easier to show your customers that you aren’t just a faceless corporation that is only after their Money.
My Next Article is: How do you create a Social Media Marketing Plan for your business?
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