Digital Marketing is the term used for the promotions that are carried out on the web. The term Digital Marketing is self-explanatory. It suggests a shift in the traditional methods of marketing. There is a broad Digital Marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication.
Digital Marketing is an Umbrella term which is also known as a data driven marketing and operates over the digital platform i.e the internet for the introduction and promotion of various goods and service,
Scope of Digital Marketing in India?
Digital Marketing industry is booming not just in India but all parts of the world. The year 2017 took the industry by surprise with over 2.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2018-19 marked for 8 lakh job opportunities.
The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India. PM Modi’s digital India campaign gained massive popularity. The initiative of Government of India is aimed at providing easy services to its natives.
Now imagine when a nation’s government is promoting the digital interaction, what do you think will be the Digital Marketing scope in that nation.
Its Newest and Mass Covering area:
Hasn’t the internet driven all of us crazy? well, it sure has. There was a time when a new serial on the TV used to be the hot topic whereas today, the online posts or a new music video on YouTube grabs our attention. What is this? this is a shift in the choice and preferences. Digital media is gaining mass attention because of the fresh air it has got with itself. It’s like living in a new era. We are experiencing a revolution, while we are shifting from the traditional to the Digital media.
Eco- friendly
Being responsible citizens of the world it is important that we operate through mediums that do not harm our atmosphere cause being ignorant to the atmosphere will only have an adverse effect on us. The digital media additionally cuts down on paper usage. We operate the digital media over the internet and thus can save ourselves a lot of hustle in terms of hard work, long process of work and all the other drawbacks of using the traditional medias.
Fastest Reach: Previously radio was considered to have the fastest reach because of the live communication feature. Radio is still the medium with the widest reach but the new media is gradually overshadowing the most popular medias like a newspaper, television, etc.
Today, you post anything online and it gets trending within a few hours. This is because the number of users of the digital media are touching heights with each passing day.
Influential: The mankind is used to being influenced by whatever is trending the most. The virtual media has not fallen short of influencing the masses of its own new style. The social media occupying the most space has infused itself so well in the lives of the users that it is like the early morning newspaper that is a must. Only this newspaper is carried forward all day long (pun intended)
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